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The Challenge:

General Motors (Creative Services Group) who has been responsible for getting GM ready for all of the Auto Shows around the globe was responsible for creating a physical quarter scale model of the entire floor space for the North American International Auto show. As you can imagine, this as it may be necessary for visualizing the design for a successful show and also to aid in the build and support phase, can get very expensive! The Challenge here was to NOT build a physical prototype and to replace the old process with a new Virtual Prototype process.

Why Impact Animations:

GM Creative used our services to create Impact Animations as a global tool for Design Review during the development of the North American International Auto Show. The Internet was used to upload these Animation flythrough clips on a weekly basis for all GM Executives to securely login, view the design fly-through, and make comments.

The Outcome:

The new process was a success and everyone loved viewing the designs this new way. The Impact animations reflected a more realistic representation of what it actually looked like and most important this new innovative Design Review process (of incorporating Impact Animations) saved the company close to a Million Dollars from its old process of building a scaled down physical model of the properties for Design Review and build lineup and support.